BJJAds, a service operated by SonicPush LLC, runs Meta (Facebook and Instagram) advertising for BJJ academies in the United States. On every plan we write the ad creative, build the audience and targeting, launch the campaigns, optimize them, and report on performance.
There are two ways to buy, and they differ in whose ad account runs the ads and who pays Meta.
Managed. Campaigns run in our ad account. Your ad budget is collected as part of your monthly total and we pay Meta out of it — every dollar of the budget line goes to Meta, and our margin is the management fee. Your Facebook page, your leads and your ad creative remain yours.
Self-serve. Campaigns run in your own ad account, which we work inside via partner access. You pay Meta directly, on your own card. We never hold or manage your ad spend.
Your strategy brief and ad concepts are free — no card required to start. You enter a card when you approve your creative. If you pay at that point, your subscription begins and the first charge occurs then. If you instead put a card on file, nothing is charged that day: your subscription begins and the first charge occurs when we put your ads live in your account, and never before — if your ads never go live, you are never charged. The subscription renews automatically each billing period until you cancel. Paid service is billed monthly or annually in advance. Founding-member pricing (a $99/mo management fee for the first 20 US academies, then $149/mo to academy 50) is locked for as long as your subscription stays active. You can pause or cancel anytime — by email or through your billing portal — and service runs to the end of the paid period.
14-day money-back guarantee: tell us within 14 days of your ads going live that you want out, and we refund our management fee for that period in full.
Lead guarantee, managed plans only: if we deliver fewer leads than your tier's floor in the first 30 days — 9 on Starter, 15 on Growth, 23 on Aggressive — we refund the $99 management fee for that period. The floor is your ad budget at the worst cost per lead in our published range, not a best case. A lead is someone who completed the form on your ad; trials booked and students signed are the follow-up, and we do not count them. The 30 days run from the day your campaign actually goes live, not from the day you paid.
The two guarantees do not stack. Whichever you claim, the management fee comes back once.
The guarantee covers our management fee. It never covers ad spend already delivered to Meta — that money is gone the moment it buys impressions, on either plan. On managed, any part of your ad budget we are still holding unspent when you cancel inside the 14 days is refunded to you as well. On self-serve you pay Meta directly, so there is nothing of yours for us to hold or return.
If your management fee for that period was waived under a promotional offer, then the fee refund is nothing, because you paid us nothing. The unspent-budget refund above still applies in full. We would rather say that plainly here than have you discover it at the point you ask.
Ad creative, campaign structures, and related assets we produce are licensed to your academy, with the license taking effect on your first payment. A promotional first month counts as your first payment for this purpose.
We don't guarantee leads, signups, or revenue — anyone who does is lying. We guarantee the work product: 15+ ad concepts to start, ongoing creative refresh, and weekly performance updates.
On self-serve, the ad account is yours throughout: account, pixel data, audiences, page, leads and creative all remain yours, and nothing changes when you leave.
On managed, the campaigns run in our ad account and conversions fire on our pixel, so those are ours rather than yours. Your Facebook page, your leads and your ad creative are yours, and we hand the creative over if you leave.
You confirm you own or are authorized to advertise the academy you sign up. Ads must comply with Meta's advertising policies; we'll flag anything that doesn't.
The service is provided as-is. Our total liability is capped at the fees you paid us in the preceding three months.
Last updated: July 9, 2026 · BJJAds is operated by SonicPush LLC · 700 Smith St #61070, Houston, TX 77002