Meta ads · BJJ academies · United States

Get more students
on your mats.

We run your Facebook and Instagram ads — and answer the leads they bring in. Built for BJJ academies, by a practitioner who codes. A flat $399/month, reception included. Ad budget from $900 a month, in your own ad account.

Get your free strategy brief See how it works →

No card to start. Pause anytime. No ad account? We set it up for you — your card, your name, yours to keep.

AI-generated imagery — no stock, no client photos

Typical PPC agency Inc. 2018
$1,500–$5,000 / month in fees, ad spend separate
6-month minimum contracts
Account manager handling 30+ clients
"Fitness vertical" pitch from non-practitioners
BJJAds Est. 2026
$399/month flat · reception included
Pause anytime. No minimums.
Your own ad account. You see every dollar Meta sees.
Built by someone with 8 years on the mat.
Fee delta A fraction of their fee · reception included, spend in your account
The honest part

You opened a gym to teach jiu-jitsu.
Not to run Facebook ads.

You see other academies in your city running ads on Instagram every week. Yours isn't. You know you should be doing it. You just don't have time — and the last agency you tried wanted $2,000 a month and didn't know the difference between a fundamentals class and a comp team.

Now Meta changed how its ads work. What used to bring in students doesn't anymore. The system rewards gyms that can put out fresh creative every two weeks. You can't keep up alone. And the agencies that would do it for you charge headcount prices for work a system should be doing.

Meanwhile, your mat has empty spots.
And the gym down the road is filling up.

15+ Ad concepts every cycle, fresh every 2–3 weeks
48h From intake to your strategy brief
8 Hook archetypes calibrated for BJJ academies
$399 Flat monthly fee, reception included — all we charge
Coaching two kids through a drill on the mat
Who we are

We get it. We train too.

BJJAds is built by a tech founder who's been on the mat for eight years. Three kids competing at high levels. Trained at academies across the world — Brazil, the US, Europe — different cultures, different approaches to the art.

We know what a fundamentals class is. We know why a no-gi gym in Texas talks differently than a competition team in Long Beach. We've seen what good gym marketing looks like and what bad gym marketing looks like, because we've sat in the lobby of both.

And we know Meta's new advertising system better than the agencies charging headcount prices — because we're the engineers who built around it.

8yr
On the mat
3
Kids competing
∞
Academies trained at
The plan

Here's how it works.

Three steps. No long contracts. No mystery.

/ 01
·12· min

1. Tell us about your academy.

12-minute form. Your programs, your city, your monthly goal. No Meta setup on your side — when the time comes, one click approves our access to your Facebook page. No call required.

/ 02
48 hrs

2. We build your ad strategy and your first creative.

Within 48 hours you get a strategy brief — competitive intel on every BJJ academy advertising in your city, plus our plan for yours. Then we build the ads. You approve before anything goes live.

/ 03
15+ / cycle

3. We run your ads. You teach jiu-jitsu.

15+ ad concepts to start, fresh variants every cycle. Reception answers every lead in minutes. A weekly performance email. Pause anytime. Your ad budget goes from your card to Meta, inside your own account — the flat fee is all we charge.

Why this works in 2026 when old agencies don't.

In late 2025 Meta changed its ad system. Now the algorithm picks who sees your ad based on the creative itself — not your audience targeting. To win, you need 10–20 different ad concepts running at once, refreshed every 2–3 weeks.

A normal agency makes 3–5 ads a month. They can't keep up. We make 15+ every cycle, each one modeled on a real competitor ad we've seen working in your city. That's how one flat fee covers the ads and the reception behind them.

Meta Andromeda · launched Q4 2025 · creative-led delivery
Concepts produced Per cycle
Traditional agency 3–5 / month
BJJAds 15+ / cycle
The system

Why the fee isn't $2,000
$399 with reception included.

Traditional agencies scale with people. More clients = more account managers, editors, media buyers, meetings.

We built a system purpose-built for BJJ academies that automates most of the repetitive work.

  • 01
    Competitor research
    Every BJJ ad running in your city, indexed and watched.
  • 02
    Creative variation
    Concept generation across our eight hook archetypes.
  • 03
    Testing cycles
    Fresh creative shipped every 2–3 weeks, automatically.
  • 04
    Reporting
    A weekly performance email.
  • 05
    Optimization
    Continuous re-balancing across what's working in your account.

Dramatically more creative at a fraction of normal agency cost — without outsourcing your gym to someone who's never trained.

One gym. Multiple programs.
Separate creative for each.

Most agencies run one campaign for your whole gym. We run a separate campaign for each program. The audiences are nothing alike.

Kids program
Targets parents
Hooks built around confidence, discipline, anti-bullying.
Adults general
Targets adults directly
Fitness, stress relief, technical challenge, community.
Women-only classes
Targets women
In a way that doesn't feel like a token line on a generic gym ad.
Fundamentals
Targets total beginners
Defuses the intimidation barrier.
Competition team
Targets serious athletes
Lineage, coaching credentials, comp results.
No-gi specific
Targets the no-gi crowd
Different culture, different ad treatment.
↳ 3 of 6 programs active · this is exactly what the intake form does.
Concept grid

One cycle of creative. Eight angles. No repeats.

Each concept fits one of eight hook archetypes calibrated for BJJ — and cites the competitor ad it was modeled on.

15+ fresh concepts every cycle

8 hook angles · ~2 variants each · refreshed every 2–3 weeks

Same patterns, different executions. Every concept is modeled on a real competitor ad winning in your city — never boosted, never recycled.

Concepts are AI-generated, then modeled on real ads. See the eight angles ↓

Creative taxonomy

Built around how BJJ academies actually win.

Eight hook archetypes. Every concept fits one of these patterns.

/ 01

Technique Authority

One detail, 15 seconds. Shows depth of teaching.

15s · close-up
/ 02

Transformation

White belt then. Blue belt now. Same person.

Before / after
/ 03

Beginner-Safe

"You don't need to be in shape to start."

Voiceover
/ 04

Lineage & Credibility

Where your black belt was earned. Who they competed under.

Cred stack
/ 05

Community

The mat after class. Everyone laughing.

B-roll
/ 06

Local Pride

"The only no-gi gym in [city] with Sunday open mats."

Geo hook
/ 07

First-Class Hook

Free intro week. No commitment.

CTA-first
/ 08

Competition Culture

Your student wins at IBJJF local. The gym celebrates.

Event capture
What changes

What changes when you stop worrying about ads.

New students show up every week. The lobby phone rings. Trial classes fill up. The kids program has a waitlist. You get the weekly performance email, read it in five minutes, and move on with your day.

You're back to doing what you opened the gym to do — coaching, teaching, building the community on your mats. The ads run in the background. The system that runs them was built by someone who actually trains, so it sounds like you when it talks to your future students.

Your mats fill up.
That's the only outcome that matters.

The other path: your mats stay half-full while the gym down the road, the one running ads, fills up. The algorithm keeps changing. The agencies keep getting more expensive. Two years go by.

The math

Honest math, not a promise.

Your ad budget is real money, and it is yours — on the full plan it runs from your own ad account, every dollar visible to you. $900 a month ($30 a day) is the minimum for the full plan. $1,500 a month ($50 a day) is what we recommend, what we plan around — and the only level the guarantee attaches to. Below that, Meta's delivery system has too little signal to promise anything, and we would rather say so here than after you pay.

We bring you the leads — and reception answers them.

What we deliver is interested people — someone who saw your gym and raised a hand. A lead answered within five minutes converts far better than one reached an hour later, and that used to be the gym's problem. With reception included, it is ours: every lead answered in minutes, qualified, and routed to you, with a person supervising every thread. Turning trials into members stays your game.

Fit check

Three questions. An honest answer by email.

We would rather decline than take a fee from a gym this can't work for. Answer these and we reply with the honest math for your gym — and a call if you would rather talk it through.

Your ad budget never passes through us — it goes from your card to Meta, inside your own ad account. The flat monthly fee is the only thing we charge.

Lead costs vary by city, offer, and creative. We quote published 2026 benchmark ranges before you go live and replace them with your gym's real cost per lead within about two weeks — and we will not promise a lead count before spending money in your market.

One plan. One number.

Your ads run from your own Meta ad account — you fund the spend, you see every dollar Meta sees, and everything we build stays yours. No account? We set it up for you: your card, your name, yours to keep.

We write the ads, build the audience and targeting, launch the campaign, and watch it every week — and reception answers every lead in minutes, qualifies them, and routes them to you, with a person supervising every thread. The fee is $399 a month flat, and that is all we charge.

Managed + Reception
$399 / month, flat

Everything we do, one flat fee — and reception included, not an upsell.

Start with the free brief → Or take the fit check first ↑
  • Management fee — everything we do, reception included$399
  • Ad budget we plan around — $50 a day, paid by you to Meta, in your account The default$1,500/mo
  • Ad budget minimum — $30 a day$900/mo

Research, creative, launch, weekly optimization, weekly results email — and every lead answered in minutes, qualified, and routed to you, a person supervising every thread.

$900 a month ($30 a day) is the minimum for the full plan; $1,500 a month ($50 a day) is what we recommend and what we plan around. Below the minimum, ads can still bring in leads, but Meta learns more slowly and the numbers are less predictable — which is why nothing below it carries the guarantee.

The guarantee, at the recommended budget: 12 booked intro classes in your first 30 days, or the management fee is $0 until they arrive. It holds when $50 a day runs the full 30 days, reception is connected to your number, the intro offer comes from our playbook, and you answer hand-offs within 24 hours. Below the recommended budget there is no guarantee — we say so plainly.

On the full plan, your ad budget never passes through us. It goes from your card to Meta, inside your own account — we make money on the fee, never on your spend.

Start smaller with the free brief →

Martial-arts marketing agencies charge $299–$1,297/mo in fees before a dollar of ad budget, with 6-month minimums and account managers handling 30+ clients at once. Generic PPC management runs $1,500–$5,000/mo, ad spend separate in both cases — and at every one of them, the leads still land in your inbox for you to chase. We charge $399 flat with reception included, because the system, not the headcount, does the heavy lifting.

Frequently asked, plainly answered.

No. Every concept is modeled on a real competitor ad in your city. Vertical 9:16 video, your footage where possible.
No calls required — one is there if you want it. Everything happens on your review page: approve concepts, confirm your budget, start. For Meta, one click grants us partner access to your ad account, and if you don't have an account we set it up for you — your card, your name, yours to keep. If you get stuck, we reach out to help.
Perfect — that is exactly how this works. You grant us partner access with one click and we build inside your account. Your card stays on Meta, your budget stays under your control, and the account, the pixel, the audiences and the history are yours — with us or after us.
At checkout, when you approve your creative. You can pay then, or put a card on file for $0 today and be charged only the day your ads actually go live. Either way we build your ads and send them to you for a yes before anything runs — there is no timer, and nothing spends until you have said yes. If the first 14 days after launch don't earn their keep, say so and we refund our fee in full.
Every lead your ads bring in gets answered within minutes — the AI carries the conversation, qualifies them (adults or kids, experience, schedule), and routes them to you. A person supervises every thread. Speed-to-lead is the cheapest edge in this business: a lead answered in five minutes converts far better than one reached an hour later, and with reception that stops depending on whether you were on the mats.
Leads, no — and be careful with anyone who quotes you a lead count before spending money in your market. Booked intro classes, yes, at the recommended budget: 12 in your first 30 days, or the management fee is $0 until they arrive. It holds when $50 a day runs the full 30 days, reception is connected to your number, the intro offer comes from our playbook, and you answer hand-offs within 24 hours. Below the recommended budget there is no guarantee. Separately, if the first 14 days after launch don't earn their keep, say so and we refund our fee in full.
You do — always. The ads run in your own ad account with your card on it; we work inside it through partner access. If you don't have an account, we set one up for you and it is yours from day one. The Page, the pixel, the audiences, the history: all yours, with us or after us.
Meta requires (March 2026) that AI-assisted ads carry a disclosure flag. We comply on every ad. It hasn't hurt performance.
No. Kids, adults, women-only, fundamentals, competition team, no-gi — each gets its own creative pipeline.

Your mats can fill up.

Your strategy brief is free. No card to start. 14-day money-back guarantee.

Built for BJJ academies in the United States.